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Dura-Sales commenced operations in Queensland in 1975, as a wholesaler of automotive batteries and related products. In 1983, Dura-Sales was awarded national distribution rights by the US–owned Duracell Incorporated, for the sale and distribution of all Duracell batteries and related products. In 1997, Duracell Inc. was acquired by The Gillette Company of the United States.

Recognising the importance of Dura-Sales to its national distribution network in Australia, the Gillette Company immediately licensed Dura-Sales as a national distributor of its entire suite of household-name brands. Today, Gillette-owned brands include:

• Duracell batteries - for all commercial, industrial and household applications.

• Gillette personal care and grooming products – disposable and blade-replacement razors (including the top sellers of Mach 3 Turbo for men and Venus Crystal for women), razor blades, men’s and women’s deodorants, shave creams/gels and after shave colognes. Gillette also manufacture a large range of Gillette gift pack products for men and women, ideal for individual gifts or retail reward programs.

• Oral-B oral care products - toothbrushes (manual and electric), floss, mouthwash and toothpaste.

• Braun electrical products – a complete range of small household appliances and electric shavers for men and epilators for women.

As well as these premium Gillette-owned brands, Dura-Sales also distributes other premium brands to the convenience market under exclusive distribution arrangements:

• Cancer Council of Australia – full range of SPF 30+ sunscreens, moisturizers and insect repellant products

• Kodak and Konica - films and disposable cameras

• Ansell – condoms and personal lubricants

• Charles Worthington - premium range of haircare products

• Herron – Handypak paracetamol counter units

Dura-Sales’ primary focus has been, and will always remain, the provision of only premium brand products, delivered at competitive prices with prompt, professional and attentive customer service.

With over 3,500 clients within a broad range of industry sectors across Australia, and over 25 years experience in premium brand distribution, Dura-Sales is clearly recognized as Australia’s leading independent distributor of Gillette-owned brands.


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Durasales - Wholesale Distributor For Gillette Duracell Oral-B Braun Products
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